When it comes to getting the word out about your business, having good signage is one of the best things you can do to get people to notice you. Signs are essential for attracting people to your business, whether you’re newly established or have been around for years. However, creating effective, memorable signs that stand out from the crowd and attract interest can take time and effort. Below, you’ll find a few tips for designing and creating effective signs that will have people noticing you in no time.

• Consider Visibility– As you work on your sign design, be sure that you consider all the different things that can impact its visibility. Opt for fonts and color palettes that are easy to see and read from a distance or up close, and that work on signs of all sizes to maintain brand consistency across multiple mediums. Make sure that your text and background are contrasting enough that the lettering clearly stands out.
• Focus on Legibility – Your font should work to reflect who you are as a brand, but not at the cost of legibility. Ornate or unique fonts can be very effective for foot traffic as long as they are still easy to read. However, signs with fonts that are difficult to read as you drive down the road can hurt your visibility.
• Keep it Concise– It’s best to avoid cluttering signs with unnecessary words, pictures, or symbols. Get the main points of who you are and what people can expect from you and leave the rest for places like your website or other mediums better suited to be text- or information-heavy.

Choose the Right Materials – Make sure your signs are made from something that can withstand the elements. Metal and wood are great options, and stone is excellent for lower signs. It is also helpful to consider if you can illuminate your signs, either with spotlights or other landscape lighting or by choosing electric options.