These days, almost every business has a website. But having a website is just the start. SEO is one of the biggest things that you can have for your business website. Below are three SEO mistakes that many business owners make.
1. Not Having Product Descriptions for Your Store
If you sell items in your store, whether they are items you made yourself or you are reselling items, you want to have product descriptions for them. Not only does this help with SEO, but it also will help people who visit your site who may not be able to see and who use screen reading software.
2. Not Updating Your Blog Regularly
Your blog is one of the best ways that you can connect with your visitors. You can use it to post tips, to answer questions, and even to promote a certain item. Updating it regularly will also show search engines that you’re active.
3. Not Having an “About Us” Page
You want your customers to know that you are a real person, not just someone faceless and nameless behind the computer. You want to tell them your story and how you got started. This will help with building confidence in you.
These are three mistakes to avoid making with your business website. Remember, the goal is to get people to come to your website and buy your products or services. The way to do that is through SEO. Avoid making these mistakes and you will have more people visiting your site.