Some people may think that website design is irrelevant so long as the site is functional; however, this could not be farther from the truth. Website design says so much to visitors to your site, and what it says greatly affects their relationships with your company and brand. Here is a list of some of the things a website visitor will learn simply from looking at a website design:
- Care and Effort: Most websites will be available with numerous templates for the website design. While it may be easy to pick a functional and generic one, what will this say to the visitor? Having an interesting or relevant website design will tell the customer that you as a company owner put thought into what your brand looks like, and this will be seen in your website design.
- Brand: As alluded to earlier, the website design also helps to support the brand. If your company appeals to people who like hot and modern things, a minimalist design would work great. Whatever the target audience is, your website design should help reflect your brand in a way that appeals to them.
- Functionality. A website design that is hard to navigate can be infuriating to visitors and will make them dislike your company before working with it (or make them choose to go elsewhere). Depending on the target audience, you have to change the functionality of your website accordingly. Different age groups approach user interfaces differently, so being aware of this in your website design is crucial.
The most successful companies usually have the best websites. Having a good website design is vital to having a great website.